Topic: Listening For It

I visited the web site of a well-known string manufacturer whose products are used by many, including myself. Google a few and you’ll find it. Their opening page had logos, copy, and three or four windows leading the viewer to pages on more specific topics.

One of these was a new line of strings, presented as novel and exciting due to some new characteristic. The manufacturer, or I should say its ad agency, was at pains to point out the interest these strings were generating among users. They chose as their campaign’s tagline the following:

    “XYZ Strings... Hear the buzz!” 

You don’t get to say “infelicitous turn of phrase?” very often, so I was glad to ask the manufacturer’s media department about this. I haven’t heard back.


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