Building Your Own Music Empire
Building Your Own Music Empire
Every platform we use as musicians is owned by someone else. Spotify can change payouts whenever. Instagram can tank your reach. TikTok might get banned. Linktree can raise prices. We spend years building followers on these platforms and we don't actually own any of it. Can't export our audience. Can't contact them directly. Can't take them with us if we leave. The only thing I actually own is my email list (80 people) and my mailing address list from merch orders. How are you thinking about this? Just accepting the reality or actively trying to build something you control?